
Friday, October 16, 2009

Today's News: Wonders never cease in the 'go-green' arena. University teams of students have built 20 solar powered houses for a U.S.
Department of Energy sponsored competition in Ca. The houses were reassembled
on the National Mall for display and judged on their use of technology, design
and other attributes. The houses are quite remarkable. The issue as to mass marketability it seems, is always GREEN
- as in money. It cost a bundle to build these babies. Mass marketing
on them may be a wash for now, but at least mass human mind is on the way to enlightenment in terms of green philosophy.

Monday, October 05, 2009
Today's News: NOW WHAT? For all that we Americans have been through, what else could the government pull in terms of energy stunts? This one seems not to be in the form of public utility issues, but certain new rules by Congress may affect how everyday people spend they personal energy in the coming days. Seems there are new crackdown laws brewing - on charities of all things. The IRS is now going to spotlight people for charitable deductions. Maybe they'll only hit the mid-rich, who tend to donate in the six figure range. But we should keep an alert eye out. Soon enough all those neighborhood abandoned puppies and kitties may have no funding and all charities will be left groping for funds in the dark.

Wednesday, September 30, 2009
Today's News: Next week one of the premier Eco-change events in the world of green building, water, energy, clean tech, social innovation and the “new economy” will blast off in San Francisco at the Fort Mason Center.Billed as the “world’s largest conference on green innovation”
for buildings, West Coast Green runs from Oct 1-3. The conference may
draw over 14,000 attendees and a veritable who’s who in the world of
green and clean technologies is assigned attendance. Authors, CEOs,
government reps, entrepreneurs and inventors will show off and discuss
innovative new products that can help us create a more sustainable
world.

Tuesday, September 29, 2009
Today's News: Today it seems that the race to a cleaner environment is not just a race to stop climate change but a race to stop the gov from squeezing us out of every penny we attempt to earn - just to be able to 'live on planet Earth'. Does anyone know how entrained we are to government and big industry? If not, take a look at your gas or phone bill. Not one bill you pay it seems is devoid of a governmental link. How then do working class people with families make it in today's economy? Many are becoming DYI'ers and are figuring out creative ways to power their homes freely. Now for half a grand one can begin to make changes that may indeed make a significant change in what green stays in your pocket!

Monday, September 28, 2009
Today's News: Anna Dyson, a scientist from Rensselaer Polytechnic
Institute in Troy, New York, is leading the way to make solar energy a
real alternative to pollution-emitting fossil fuels. These new solar panels actually track the sun's movement and sun power is then converted through a small lens to a high tech solar cell. This tracking ability enables the panels to capture 80% of the sun's power, whereas current solar systems are about 14% effective. With so much free power flooding into our homes in the near future, now all one needs is a few radiant light fixtures to brighten our environment!

Tuesday, September 22, 2009
Today's News: Prez Obama had a pretty hard time getting through to the public with his health care plan. Next on the agenda it seems are the Climate change issues. Here, in fact, he may end up receiving much needed support. Reports are streaming in
from around the world as the more than 2,400 Global Wake Up Call events are taking place in more than one hundred and twenty countries - surrounding Obama's speeches at the G-20 conference in pittsburg later this week. The diversity of the participants and the response
they are getting from their calls is awe inspiring. If we all die of cancer and diseases due to a poor healthcare system, at least Mother Earth will have a bright future after all.

Monday, September 21, 2009
Today's News: Good ol' Nicky Tesla had a wise old idea - to create free energy for all. But he spent his last years feeding pigeons outside
New York's Public Library, and died nearly penniless. A brilliant soul in such dark times. With more than
700 patents to his name, Tesla invented radio, the coil transformer,
wireless communication, fluorescent lights and the alternating-current
motor, which allowed electricity to flow over long distances. How is it that inventive genius's come to bad ends when imitators amass fortunes?
There's power on this planet - enough for all. With more and more ordinary citizens getting in on the action - the seeming environmental crisis is making millionaires out of a whole new crop of imitators. After all, solar power, wind, water and Earth power has been right under our noses for centuries now. These days - it doesn't matter where one is located in the world. All one needs to do is tap into it.

Friday, September 18, 2009
Today's News: Oh what a funny species we are! For at least a decade or two of great financial abundance we have enjoyed, suddenly GONE are the MONSTROUS HUMMER DAYS and in pop the new, fit-it-in-your-breadbox and plug it into your wall socket SMART CARS. But that's not all that's going mini in this sudden new, 'Clean up Mama Earth' eco frenzy. In breaking news, the California Energy Commission is slated to unveil new standards,
requiring electronics retailers to sell only energy-sipping TV models starting in
2011. Even tougher efficiency criteria would follow in 2013. Just call it the BIG CASH COW CRACKDOWN. MOOOOO. Apparently, BIG TV's guzzle up lots of energy and California's energy needs are so vast, it still must import about 30% of its
electricity from out of state. How funny. Manufacturers have spent years developing SUPER SIZED TV's for consumers to buy and it ends up that everyone may be scrambling to garage sales to skoff up all those portable mini kitchen TV's that were a big hit in the early seventies and eighty's.
A lovely thought just popped to mind. How about we all support a writer, get a good book, snuggle up under a warm toasty lamp and read to our children?

Wednesday, September 16, 2009
Today's News: On Tues, the Terminator emerged from the governor's office and reared up on behalf of planet Earth. "MOAW RENEWABLE ENAWGEE!", he grunted as he signed a bill requiring that one-third of energy sold by utility companies in the state over the next decade come from renewable sources. However, in doing so, he also squashed the pieces (by veto) out of a bill, supported by environmentalists and consmer advocates due to restrictions that he stated, would disable CA.utility company's ability to bring in power from outside the state. Do we sense a brewing little controversy? Moaw, Moaw! We think that James Cameron should reconsider yet one fantastic, last sequel - to be filmed on the California coast....before it dries up by fire and then falls into the ocean. Meanwhile, we'll just keep selling great light fixtures.

Tuesday, September 15, 2009
Today's News: Mitsubishi Electric Corporation and IHI Corporation are undertaking an ambitious
project of $ 21bn. They are aspiring to design and develop a Space-based solar
farm that would generate 1GW of power. This will require an area of four square
kilometers consisting of rows of solar panels. This space solar farm will be
housed 36,000km above the surface of the Earth. A model of the SPS2000, a 10 megawatt
demonstration solar-power satellite, has
already been designed by the Institute of Space and Astronautical Science
(ISAS).Competing, it seems, is our own Californian Solaren Corp. Sometime before 2016, Solaren Corp. plans to launch the world's first orbiting
solar farm too.
However we manage to get our electricity in the future, EliteFixtures wants you to know that we plan on keeping our products on Earth, even if some of our ceiling lights look like saucers.